Feb 10, 2017 | Posted by Paul Graham

How to make your content more shareable

As Marketers, we love it when someone shares our content. We take pride in the fact our content was useful and interesting enough for others to actively share it with their friends. By increasing social shares, our message reaches a broader audience, increasing brand awareness and driving engagement.

However, making your content “go viral” isn’t as straightforward as it sounds. A recent study of one million articles by BuzzSumo and Moz found that half of all articles published will receive eight shares or less. If you have noticed a similar lack of engagement with your content, fear not! Check out my top five tips that will help make your content more shareable:

1. Don’t publish weak content

If the content you have created isn’t interesting or relevant to your target audience, then don’t publish it. Always avoid putting something out there just for the sake of “being active”. If people look at your content and find it less than useful, it will only leave a bad impression and you will more likely be ignored in the future. To avoid this, take the time to ensure what you publish is engaging, relevant and useful- even if this means publishing less frequently!

2. Image

Studies have shown that: 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visuals are 43% more persuasive; so it would

Studies have shown that: 65% of people are visual learners, 90% of information that comes to the brain is visual, and presentations with visuals are 43% more persuasive; so it would makes sense to use content that is visually appealing, right? We should also remember that Facebook posts containing images receive 2.3 times more engagement than posts without, so using them is a no-brainer! Visual content like infographics work superbly to tell a story and when executed well, are hugely shareable.

3. Ask for your content to be share

How can you expect your content to be shared if you haven’t asked people to do so? So next time, simply ask people to share your content with their friends - the results may surprise you!

4. Write a great headline

To be honest, most people nowadays are time-poor. The majority of us will sum up the contents of an article based on the headline alone. You should always make sure your headlines grab attention and are relevant or intriguing because boring headlines will simply be ignored.

To be honest, most people nowadays are time-poor. The majority of us will sum up the contents of an article based on the headline alone. You should always make sure your headlines grab attention and are relevant or intriguing because boring headlines will simply be ignored.

5. Mention people in your content

As you all know, influencer marketing has exploded. Brands are promoting themselves more and more through the use of influencers who are an authority in their industry. Mentioning influencers will add credibility to your content, especially if it’s an expert opinion (which will show people how smart you are too)!

 

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Paul Graham
Paul Graham

As a results-oriented, client-focused professional, Paul has 20 years' international experience helping businesses increase their profitability through strategic marketing and digital campaigns. Working within full-service creative and digital agencies in both the UK and Australia, Paul has planned, managed and executed numerous strategic marketing and digital campaigns that increase sales for small to ASX listed businesses.