Apr 07, 2018 | Posted by Paul Graham

Why Amateur Logos will Always be Amateur

When you’re being threatened by a dangerous dog, anyone can break a running record. However, it takes talent, training, and drive to produce those speeds...

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Apr 05, 2018 | Posted by Paul Graham

The Fundamentals of Logo Design

You may wonder what the difference is between professional and amateur logos. If you’re curious about logo design, Sydney experts based at our Emedia...

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Feb 28, 2018 | Posted by Paul Graham

How to increase prospect engagement by up to 81%

With an overwhelming array of advertising choices the digital world now offers, we’ve found most businesses are struggling to advertise with the same...

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Feb 23, 2018 | Posted by Paul Graham

Unboxing an Experience

In a digital realm, we are beginning to see a gradual decline of in-store touch points as businesses switch focus to e-commerce and the online...

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Feb 23, 2018 | Posted by Paul Graham

Coffee Packaging - Best of Collection

Coffee packaging is unmistakably seductive stuff. From earthy natural bags that make you feel good about your purchase, to minimalist black/white packs...

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Feb 06, 2018 | Posted by Paul Graham

Facebook & Instagram: Why they are no longer FREE

Remember the days when you simply posted content on Facebook and Instagram and all of a sudden the likes and comments flooded in? And best of all, it...

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Jul 05, 2017 | Posted by Paul Graham

How to avoid influencer marketing fails #NaomiCampbell

According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging industry leaders' followers to foster...

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May 15, 2017 | Posted by Paul Graham

5 tips for improving shelf presence

You may know your product, but do your consumers? Here are 5 tips you may not have considered which can boost a products shelf presence.

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Apr 18, 2017 | Posted by Paul Graham

Packaging trends for the overwhelmed consumer

According to scientists, the age of smartphones has left today’s consumer with an increasingly short attention span and a heightened sense of being...

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Apr 13, 2017 | Posted by Paul Graham

Best of Easter Egg Packaging

#1 Troufa Egg by the Luminous Design Group - Athens

Using only card, to cleverly encase the chocolate egg, this modern take on an Easter chick is...

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